Brought to you by Milk: Toronto Maple Leafs debut 2022-23 jersey sponsorship patch

The Toronto Maple Leafs are the ninth NHL team to unveil a sponsorship patch on their jersey for the 2022-23 season.

The advertisement, placed in the top right corner of the Leafs’ sweaters: ‘Milk.’ The cursive logo represents the Dairy Farmers of Ontario.

“Just as milk nourishes healthy bodies, Ontario’s dairy farming families proudly nourish healthy communities, and that’s been the focus of our ongoing partnership with the Toronto Maple Leafs,” said Cheryl Smith, CEO of Dairy Farmers of Ontario, in a statement released Tuesday by the Leafs. “Placing our Milk logo on the Leafs’ sweaters is a symbol of this shared commitment, and of milk’s role in building strong bodies and healthy lives.”

The patch will debut on Sept. 24 when the Leafs play an exhibition double-header against the Ottawa Senators.

“Given our pride in our partnership with Dairy Farmers of Ontario, and the immense benefits of milk to both elite and everyday athletes, it’s a perfect fit to see the blue-and-white Milk logo on the Maple Leafs’ iconic blue-and-white sweaters,” said Jordan Vader, Senior Vice President, Global Partnerships at MLSE, in the team’s statement. “Alongside MLSE and DFO’s shared values of support for grassroots initiatives, we look forward to further grow our partnership to reach the next generation of fans and give back to communities across Ontario.”

The Leafs join the Arizona Coyotes (Gila River Resorts & Casinos), Columbus Blue Jackets (Safelite), Minnesota Wild (TRIA Orthopedics), Montreal Canadiens (RBC), Pittsburgh Penguins, (Highmark), St. Louis Blues (Stifel), Vegas Golden Knights (Circa Sports) and Washington Capitals (Caesars Sportsbook) as teams debuting sponsored patches on their jerseys this season.

Speaking to Daily Faceoff last week, NHL deputy commissioner Bill Daly said the league expects to eventually have all 32 teams unveil advertising on their jerseys but that the process could take months if not years as teams negotiate with sponsors. The league has no plans to allow multiple patches on jerseys at this time, though Daily indicated it’s possible the NHL will entertain patches for its on-ice officials’ uniforms.