CCM and Bauer named official partners of PWHL

The newest women’s professional women’s hockey league has revealed its official equipment suppliers.

On Thursday, the Professional Women’s Hockey League (PWHL) announced CCM Hockey and Bauer Hockey are official partners of the league, leading a group of equipment companies that will provide gear to PWHL players this season.

“The PWHL is proud to partner with CCM and Bauer,” Jayna Hefford, PWHL Senior Vice President of Hockey Operations, said in a release. “Two iconic brands with a rich history of equipping the world’s best hockey players while helping promote and grow the game we love.”

Players will have the opportunity to connect with CCM, Bauer, Sherwood, TRUE Sports, Warrior and others for custom fit equipment, and to sample the newest performance lines. Goaltenders will also be able to get the best gear from likes of Brian’s and Vaughn as well.

“We are proud to partner with the PWHL,” stated Mary-Kay Messier Vice President of Marketing, Bauer Hockey. “We are committed to our shared mission for equity in hockey, and to supporting the athletes and the league through marketing and content that elevates awareness to grow the fan base.”

“CCM is dedicated to delivering the best products in the industry to every player in the game, no matter their age or gender,” Vice-President Product Commercialization & Innovation of CCM Hockey, Catherine Ward, mentioned. “By developing hockey’s first head-to-toe line of equipment built for women and supplying PWHL players with high performance, game-changing gear, we believe we can help grow interest in women’s hockey.”

The league is just weeks away from starting its inaugural season. On Tuesday, the PWHL announced the six franchise’s final rosters, though they have yet to make any television/streaming deal public. The expectation is that the league will disclose that information before the holidays.

The first game is set take place on Jan. 1, as Toronto will host New York at the Mattamy Athletic Centre (formerly Maple Leaf Gardens).

2023-24 PWHL Equipment Suppliers:

Sticks: Bauer, CCM, Sherwood, TRUE, Warrior

Skates: Bauer, CCM, TRUE

Protective: Bauer, CCM, Sherwood, TRUE, Warrior

Goaltenders: Bauer, Brian’s, CCM, TRUE, Vaughn

Pucks: Inglasco

Tape: Renfrew Pro™

Skate Care: Blademaster, ELITE

Whistles: Fox 40

Equipment/Locker Room Care: Sani Sport