Maple Leafs’ Auston Matthews signs sponsorship deal with KSI, Logan Paul’s Prime Hydration

Auston Matthews has signed a sponsorship deal with Prime Hydration, an energy drink company founded by online influencers KSI and Logan Paul.

The Toronto Maple Leaf forward joins Manchester City striker Erling Haaland, Aston Villa forward Alisha Lehmann and UFC featherweight Alexander Volkanovski among professional athletes who signed sponsor deals with Prime.

Paul and KSI were in Toronto this weekend promoting the energy drink when Paul hinted that they “may have” signed someone from the Maple Leafs.

Prime is the official energy drink for both the UFC, the Spanish football club FC Barcelona and the English Premier League club Arsenal.

With the addition of Prime, the 26-year-old now has sponsorship deals with RBC Royal Bank and Bet99.

Matthews is on pace to become the highest-paid player in the NHL, with an average annual value of $13.5 million that kicks in during the 2024-25 season. Matthews signed his four-year extension on Aug. 23, totalling $53 million.

Currently, Matthews earns $11.64 million per year based on the five-year, $58.195 million deal he signed in February 2019.